NATCONSUMERS: Consumer Engagement for a Sustainable Use of Energy
The key objective of H2020 NATCONSUMERS project is to develop an advanced user-centred framework for the implementation of feedback programmes on energy efficiency in the domestic area. Our approach relies on the complete profiling of the EU energy consumer and the design of specific personalised actions, tailored to each consumer pattern that has been detected and based on the use of natural language and emotional contents.
Understanding public needs and expectations is essential to adapting solutions and increase engagement of citizens' sustainable energy habits. Thus, in this event we will organise several discussion groups with residential consumers for getting valuable user insights for the definition of future NATCONSUMERS services as well as associated barriers and risks. The methodology that will be used for the development of this consumer panel is 'Design Thinking', a really popular and powerful tool for the design and prototyping of innovative products and services.